MSNBC announces controversial rebrand
News | By Easton Martin | August 19, 2025
In a move that has social media calling it delightfully absurd, MSNBC announced it will soon shed its familiar name and iconic peacock logo in favor of the new moniker MS NOW, short for My Source for News, Opinion, and the World. The rebrand comes as the network separates from NBCUniversal and becomes part of the newly formed media group, Versant.
Fans and critics alike have wasted no time mocking the change. Comparisons range from campaign slogans such as “Majorly Skewed News Overly Woke” to jokes about drag show stage names. The internet has captured the collective eye roll generated by what many are calling the most on the nose rebrand in recent memory.
Inside the network, however, leadership is staying optimistic. Anchor Rachel Maddow praised the shift as an opportunity to chart new editorial territory under an independent banner. Versant executives framed the change as a strategic step toward drawing a clean line between MS NOW and NBC while emphasizing that the channel’s core journalistic mission remains the same.
